Building a successful company is about more than acquisitions, growth strategies, and financial performance. According to David Lopez, President and CEO of American Gaming Systems (AGS), sustainable growth starts with people.
In a recent episode of CEO & Executive Thought Leadership, host Jennifer Kluge sat down with Lopez to discuss his journey leading AGS through transformative growth, including multiple acquisitions, a successful IPO, and partnerships with private equity firms. While these milestones are impressive, Lopez believes the company’s greatest achievement has been maintaining a strong culture throughout the process.
Growth Requires More Than Strategy
Since joining AGS in 2014, Lopez has helped grow the company from a much smaller operation into a significantly larger organization. He credits that success not to any one strategic decision, but to building a team of hardworking, resilient people who are willing to embrace challenges and solve complex problems together.
Whether integrating acquisitions or launching new products, Lopez emphasized that successful growth depends on having leaders who prioritize collaboration over politics.
“Focus on doing your job well today, and good things will happen over time.”
This mindset has shaped AGS’s leadership philosophy and helped create an environment where employees can focus on results rather than internal competition.
Culture Is a Competitive Advantage
One of the most compelling themes from the conversation was Lopez’s belief that culture should never be sacrificed during periods of rapid growth.
At AGS, transparency and accessibility are core leadership practices. Lopez famously doesn’t even have a traditional executive office, preferring an open workspace that reinforces accessibility and communication. Company leaders maintain open lines of communication and encourage employees at every level to speak up and share ideas.
According to Lopez, strong cultures are built by hiring the right people:
- Team-first leaders
- Humble professionals
- People who care deeply about their craft
- Individuals committed to helping others succeed
When those qualities are present, culture can often develop naturally and sustainably.
The Future Belongs to AI and Culture
Looking ahead, Lopez believes the organizations that thrive over the next several years will excel in two areas: artificial intelligence and culture.
Rather than simply teaching employees how to use AI tools, he encourages leaders to rethink business processes from the ground up. Organizations should evaluate how departments could be designed around AI-enabled workflows and then empower employees to maximize those capabilities.
At the same time, he cautions that technology alone isn’t enough.
“You better have your culture together if you’re going to implement AI.”
Companies that combine technological innovation with strong leadership and employee trust will be best positioned to succeed in the years ahead.
Leadership Isn’t a Solo Sport
Lopez also shared a powerful lesson for aspiring leaders: CEOs may carry accountability, but they shouldn’t carry everything alone.
He encourages executives to build strong teams, trust their people, and avoid the trap of believing they must solve every problem themselves. He also openly discussed the importance of mental health support, including coaching and therapy, to help leaders manage the pressures that come with executive responsibility.
His message was clear: seeking help is a sign of strength, not weakness.
Leading Through Uncertainty
Drawing on experiences from the COVID-19 pandemic and other periods of disruption, Lopez offered practical advice for leaders navigating uncertain times.
His approach centers on two principles:
- Be decisive.
- Be transparent.
During the pandemic, AGS held open town hall meetings with furloughed employees, allowing team members to ask difficult questions directly. Lopez found that even when employees didn’t like the answers, they appreciated honesty and direct communication.
This commitment to transparency has become one of AGS’s defining leadership practices.
The Takeaway
David Lopez’s leadership philosophy is refreshingly simple: hire great people, build trust, communicate honestly, and create an environment where employees can thrive.
As organizations face accelerating technological change and ongoing market uncertainty, his approach serves as a reminder that business success is ultimately driven by people. Companies that invest in culture while pursuing growth will be better equipped to scale, adapt, and succeed for the long term

